US GoToMarket Service
We help Finnish companies expand to the US market
Our passion is to help businesses overcome growth barriers and expand sustainably. Our services support sustainable growth and internationalization, helping clients take the first step and move forward with confidence. With decades of experience, we have developed services to assist Finnish companies in expanding to the North American market.
Our GoToMarket professionals in North America and in Finland act as flexible resources for your company, saving time and fixed resources, while lowering the threshold for starting US operations. The HTGP Group provides support through experienced growth business leaders and top experts, whose knowledge has been proven to accelerate the growth of our clients.
Our service portfolio includes, among others, the following services, which are tailored to each client’s needs:
Advisory
We offer consulting from US-based and Finland-based senior advisors who help your company navigate the US market. Our advisors bring in-depth knowledge of American business culture and market dynamics, offering practical advice to support growth strategies, market entry, and business expansion. Our advisors help clients make better decisions and minimize risks when operating in the US.
Market Research
We analyze the opportunities in the US market based on your company’s readiness, expertise, and offerings. Our analysis helps you understand the opportunities, risks, and next steps to support decision-making. The analysis will give your company a clear picture of its capabilities and opportunities in the US market.
Market research can be supported by Business Finland’s Market Explorer funding, covering 50% of project costs. Our experts assist in the application process.
Business Development and GoToMarket
We assist you in finding customers and opportunities in the US market, with the goal of securing concrete clients for your products and/or services.
- Local dedicated contact for the US market
- US address, if needed
- Customer outreach and outbound marketing
- Business development and GoToMarket
Country Manager Service
We assist you in finding customers and opportunities in the US market and in establishing a company in the USA. The goal is to secure concrete clients for your products and/or services.
- Company establishment: Our legal experts are US citizens and licensed attorneys with experience in setting up companies in the US.
- Support in establishing a local support function network (e.g., Sales, Finance, HR, Legal)
- Local US Country Manager and US address
- Customer outreach and outbound marketing
- Business development and GoToMarket
Why HTGP?
HTGP’s services offer a comprehensive, cost-effective, and low-risk way to familiarize yourself with the US market and solidify your company’s position internationally. Contact us today to explore how we can help your business grow and succeed in the world’s largest market.
Contacts in the US:
Advisor
Esa Karjalainen
esa.karjalainen@htgpgroup.com
+1 703-520-4300
Business development and sales expert with 35 years of experience in high-tech industries, including 15 years in the American markets. Esa specializes in helping companies enter and scale in the Americas by providing cost-effective, flexible models for market entry and business development. He has a proven track record of building business presence and sales pipelines from scratch across various industries. Located in Washington, DC.
Advisor
Jani Lyrintzis
jani.lyrintzis@htgpgroup.com
+1 425 444 2830
Experienced business and sales leader in high-tech companies. US GoToMarket expert and US/FIN dual citizen. Jani has expert-level knowledge of go-to-market strategies and technology commercialization. He has an extensive network in the US market based on his over 25 years of experience in the US. Based in Seattle, Washington.
Advisor
Markku Toiviainen
markku.toiviainen@htgpgroup.com
+1 469 774 1297
Markku is an expert in business development and sales management with 30 years of experience in high-tech industries, including 20 years in the North American market.
He has built and led sales organizations and sales channels in EMEA, APAC, North America, and Latin America regions, and has led GoToMarket programs to global markets from the USA. He has experience in several M&A/due diligence/integration processes in the US market – from both the buyer’s and the acquired business’s perspective.
Markku is also a Director and the Treasurer of Finnish American Business Guild (Irving, Texas), member of European American Chamber of Commerce Texas (EACC).
Markku is both a Finnish/EU and US citizen, which allows him to work flexibly across a wide geographical area. Location: Dallas, Texas.
Contacts in Finland:
Executive Advisor
Ville Ilves
ville.ilves@htgp.fi
+358 45 123 4026
25 years of experience in selling high-tech devices and software to the United States. Lived in Detroit, Dallas, and Silicon Valley for a total of six years. In addition to a strong commercial background, has served as CEO of two companies in the U.S. for over ten years, building businesses from the ground up. Also participated in the acquisition and integration of a 150-person U.S. software company into a Finnish company. Extensive hands-on experience in organizing all business functions, including healthcare, pension systems, visas, and financial management.
Advisor
Nelli Panula
nelli.panula@htgpgroup.com
+358 44 022 7772
Nelli Panula is a GTM expert and marketing leader with over a decade of experience in accelerating growth for B2B and B2C companies. Having studied and worked in the United States for over five years, Nelli has deep insight into American corporate culture and consumer behavior. Today, she supports businesses entering the US market by creating scalable marketing strategies and executing successful launches and market expansion projects. She specializes in building and launching brands, creating scalable marketing strategies, and executing successful launches. With strong expertise in branding, productization, content strategy, and happy customers, Nelli combines strategic marketing with actionable steps to drive growth and customer loyalty.