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US GoToMarket Service

We help Finnish companies expand to the US market

Our passion is to help businesses overcome growth barriers and expand sustainably. Our services support sustainable growth and internationalization, helping clients take the first step and move forward with confidence. With decades of experience, we have developed services to assist Finnish companies in expanding to the North American market.

Our GoToMarket professionals in North America and in Finland act as flexible resources for your company, saving time and fixed resources, while lowering the threshold for starting US operations. The HTGP Group provides support through experienced growth business leaders and top experts, whose knowledge has been proven to accelerate the growth of our clients.

Our service portfolio includes, among others, the following services, which are tailored to each client’s needs:

Advisory

We offer consulting from US-based and Finland-based senior advisors who help your company navigate the US market. Our advisors bring in-depth knowledge of American business culture and market dynamics, offering practical advice to support growth strategies, market entry, and business expansion. Our advisors help clients make better decisions and minimize risks when operating in the US.

Market Research

We analyze the opportunities in the US market based on your company’s readiness, expertise, and offerings. Our analysis helps you understand the opportunities, risks, and next steps to support decision-making. The analysis will give your company a clear picture of its capabilities and opportunities in the US market.

Market research can be supported by Business Finland’s Market Explorer funding, covering 50% of project costs. Our experts assist in the application process.

Business Development and GoToMarket

We assist you in finding customers and opportunities in the US market, with the goal of securing concrete clients for your products and/or services.

  • Local dedicated contact for the US market
  • US address, if needed
  • Customer outreach and outbound marketing
  • Business development and GoToMarket

Country Manager Service

We assist you in finding customers and opportunities in the US market and in establishing a company in the USA. The goal is to secure concrete clients for your products and/or services.

  • Company establishment: Our legal experts are US citizens and licensed attorneys with experience in setting up companies in the US.
  • Support in establishing a local support function network (e.g., Sales, Finance, HR, Legal)
  • Local US Country Manager and US address
  • Customer outreach and outbound marketing
  • Business development and GoToMarket

Why HTGP?

HTGP’s services offer a comprehensive, cost-effective, and low-risk way to familiarize yourself with the US market and solidify your company’s position internationally. Contact us today to explore how we can help your business grow and succeed in the world’s largest market.

Contacts in the US:

Advisor

Esa Karjalainen
esa.karjalainen@htgp.fi
+1 703-520-4300

Business development and sales expert with 35 years of experience in high-tech industries, including 15 years in the American markets. Esa specializes in helping companies enter and scale in the Americas by providing cost-effective, flexible models for market entry and business development. He has a proven track record of building business presence and sales pipelines from scratch across various industries. Located in Washington, DC.

David Neumann HTGP

Executive Advisor

David Neumann
david.neumann@htgp.fi
+1 412 418 6944

David Neumann was a NASDAQ public company CEO and board member with 35+ years in global telecommunications, specializing in wireless cellular networks and IoT. David has extensive experience in sales, leadership development, M&A (including Scandinavia), and opened international offices in Asia, Latin America and Europe. Based in Naples, FL.

Advisor

Jani Lyrintzis
jani.lyrintzis@htgp.fi
+1 425 444 2830

Experienced business and sales leader in high-tech companies. US GoToMarket expert and US/FIN dual citizen. Jani has expert-level knowledge of go-to-market strategies and technology commercialization. He has an extensive network in the US market based on his over 25 years of experience in the US. Based in Seattle, Washington.

Contacts in Finland:

Advisor

Niina Huikuri
niina.huikuri@htgp.fi
+358405887879

US market entry and commercialization expert in medical devices. With over 20 years of experience in the medical device industry including companies like Johnson & Johnson MedTech and Optomed Corporation, Niina has extensive experience in market research, market access work including reimbursement, go-to-market strategy including sales channel selection, and building US-based teams. Strategic experience in Class III and Class II De Novo regulatory pathways with a strong consultant network. Ddeep connections in the US medtech industry.

Executive Advisor

Ville Ilves
ville.ilves@htgp.fi
+358 45 123 4026

25 years of experience in selling high-tech devices and software to the United States. Lived in Detroit, Dallas, and Silicon Valley for a total of six years. In addition to a strong commercial background, has served as CEO of two companies in the U.S. for over ten years, building businesses from the ground up. Also participated in the acquisition and integration of a 150-person U.S. software company into a Finnish company. Extensive hands-on experience in organizing all business functions, including healthcare, pension systems, visas, and financial management.