Specialities:
Launches, Branding, Marketing Strategy, Aligning Sales and Marketing, Productization, Customer Experience Enhancement, U.S. Market Entry, Content Strategy, Social Media, Consumer Products
Nelli Panula
Advisor
Nelli Panula is an internationally-focused launch strategist and marketing professional with over a decade of experience driving growth for both B2B and B2C companies. She specializes in developing scalable, demand-generating marketing strategies and executing successful launches, combining her expertise in both sales and marketing.
As a third-culture kid with over ten years of experience living abroad, Nelli constantly thinks beyond local markets. After five years of studies and work in the United States, she built a strong business network and gained deep insights into American corporate culture. This allows her to support companies entering the U.S. market and scale internationally. Nelli currently supports clients across three continents.
In her career, Nelli has worked on developing marketing and sales organizations, driving digital transformations, and fostering strategic partnerships. With experience in startup incubation, corporate consulting, and entrepreneurship, Nelli understands the challenges of both early-stage founders and executive teams. She advises business owners and private equity portfolio companies on commercializing products, opening new markets, and how to do smarter marketing.
Nelli has also helped numerous companies create impactful brand identities and customer journeys, with a focus on customer experience, social media, community and founder-led content strategies that place the company founder’s story, expertise, and personality at the heart of the brand.
Her strategic, solution-focused approach helps brand differentiate, unites teams and drives results – including revenue growth, improved customer satisfaction, social media engagement, and sponsorship deals. Nelli believes sustainable growth is achieved when marketing, sales, and customer experience are aligned towards common goals, supported by data, technology, and a carefully crafted brand experience.
Nelli is also the founder of the Resolute podcast, which aims to shift Finnish entrepreneurial culture into a more positive direction by sharing inspiring stories about becoming, building, and balancing entrepreneurship.